Milan Calcio Shop

Milan Calcio Shop is the leading e-commerce site for everything soccer in Italy. Now the brand has opened a physical store in the heart of Milan and the concrete-like aesthetics of Massetto plays a fundamental part in the striking visuals of the interiors.

“Shop experience” has become the leading word when creating a highly-branded store: the designers are asked to give shape and substance to a whole world, a world that is explored and “felt” by their customers. In this case, a shop where some of the most universally-known sport brands sit side by side or share the same shoe-wall, all the while maintaining visual identity. Our Massetto range allows designers to explore a rugged, concrete-like aesthetics while retaining all the ease of a rubber flooring, with the maximum guarantee of resilience, noise reduction and ease of maintenance.